705103 Marketing Management
ผศ.ดร. จิระเสกข์ ตรีเมธสุนทร Asst. Prof. Dr. Jirasek Trimetsoontorn, Dr. Natteera Pummapanth
Marketing Management
Concepts and principles of marketing management, marketing process, marketing situation analysis, marketing segmentation, target market, consumer behavior, planning and formulating marketing strategies for various products. Branding, pricing, distributing, marketing promotion, marketing control and evaluation. Preparation of marketing back up plans as well as managing customer relations and corporate social responsibility.
ผศ.ดร. จิระเสกข์ ตรีเมธสุนทร Asst. Prof. Dr. Jirasek Trimetsoontorn
Dr. Natteera Pummapanth
ดร. นัทธีรา พุมมาพันธุ์
ประกอบด้วย
ประกอบด้วย